Aveda vs Oribe (The Definitive Guide)

Aveda and Oribe are two popular contenders in the haircare industry. Both brands utilize the latest and greatest research to create some of the best solutions for damaged, dull hair - but which brand is better?

Today, we will be comparing shampoos, conditioners, and treatments from each brand, before offering a final verdict on which we think is worth investing in for you and your hair.

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Aveda vs Oribe Masque

For anyone with damaged locks (that’s most of us), it’s a good idea to address the damage every once in a while with a hair mask. Even better, though, would be to stay on top of it by treating your hair regularly.

For a simple at-home treatment, you have loads of options. Some products you put in your hair multiple times a week, and some products you only use once a month, sometimes less. Two great treatments to address damage are the Aveda Botanical Repair Strengthening Masque and the Oribe Gold Lust Transformative Masque.

The Aveda Botanical Repair Strengthening Masque is a plant-based formula that targets broken hair follicles and split ends. The mask is a conditioner, detangler, and heat protectant all in one. It uses plant lipids and butters to create a creamy texture that leaves your hair shiny and soft.

For best results, apply the Aveda Strengthening Masque to washed hair and brush the product through evenly before blow drying. (Don't worry, this mask won’t leave any visible residue!)

This nourishing mask is packed full of natural oils including Green Tea Seed Oil, Coconut Oil, Sacha Inchi Oil, and Sunflower Oil. These oils inject deep moisture into the hair, repair broken bonds, and condition the scalp.

Depending on your budget, you can pick up a travel-size 25ml treatment for $13, or a 100ml bottle for $41.

Next is the Oribe Gold Lust Transformative Masque. This treatment is high in nutrients that transform dull, brittle hair into shiny, strong locks. The universal formula will treat all hair types and textures, so anyone can see the benefits of using it.

The mask features Oribe’s Bio-Restorative Complex of Biotin, Plant Collagen, Caffeine, and Niacinamide. It also includes Vitamins A, D, E, and F as well as Watermelon Fruit Extract and Bergamot.

To use the treatment, simply apply it to shampooed hair and leave it to work its magic for 5 minutes before rinsing. You can treat your hair to this mask once a week.

You can purchase a 50ml bottle for $22, or a 150ml bottle for $66. This makes the Oribe treatment a more expensive alternative to the Aveda mask.

Aveda vs Oribe Shampoo

When you have damaged hair, it’s important that you are addressing it with every step of your hair care routine. You shouldn’t rely on just a single treatment to do all the heavy lifting - your shampoo and conditioner should be pulling their weight, too.

That’s why we love that so many brands - such as Aveda and Oribe - boast multi-step systems that make it incredibly easy to *fully* address your hair-care concerns. Speaking of which, the first steps of their bond-repair ranges are the Aveda Botanical Repair Strengthening Shampoo and the Oribe Gold Lust Shampoo.

The Aveda Botanical Repair Strengthening Shampoo repairs and cleanses the hair and scalp. Online reviewers speak especially highly of this shampoo, saying it quickly transformed their dull and dry ends into strong, shiny hair.

This botanical-based formula includes Green Tea Oil to stimulate hair growth and Sacha Inchi Oil for sealing split ends. Another key ingredient is Avocado Oil which detoxifies and repairs the hair.

The formula is made up of 94% naturally-derived ingredients and does not contain any sulfates, silicone, or parabens.

With this shampoo, you can purchase a 50ml bottle for $13, a 200ml bottle for $36, or a 1-liter bottle for $145.

The Oribe Gold Lust Shampoo is a luxurious treat for damaged hair. This silky smooth shampoo gently cleanses and seals broken bonds. The blend of plant-based oils will treat dry scalps by moisturizing your head.

The formula features Biotin and Plant Collagen for regrowth and repair, along with a nourishing blend of Shea Butter, Rice Oil, and Jasmine. The shampoo also includes the Oribe Signature Complex, which protects the hair from sun and environmental damage.

The Gold Lust Shampoo is also vegan, cruelty-free, and contains no sulfates or parabens.

You can pick up a 75ml bottle for $17, a 250ml bottle for $49, or a 1-liter bottle for $157.

Aveda vs Oribe Conditioner

No good hair care system is complete without a conditioner. I'm personally a fan of mixing and matching my shampoos and conditioners to address multiple different needs. For example, when using a clarifying shampoo, you don’t necessarily also need a clarifying conditioner. *But* when it comes to damaged hair, it is definitely wise to complete the full multi-step routine to ensure you get the expected results.

Let’s compare the Aveda Botanical Repair Strengthening Conditioner and the Oribe Gold Lust Conditioner.

Our last product from Aveda is their Botanical Repair Strengthening Conditioner. This rich formula targets dry hair and split ends and uses natural goodness to restore your hair to its former glory. The conditioner even won the 2021 Marie Claire Prix D’Excellence Award thanks to its restorative effects.

The ingredients list features Avocado Oil, which is rich in antioxidants and fatty acids. Also present are Green Tea Seed Oil, Sacha Inchi Oil, and Sunflower Seed Oil. This hydrating blend of natural oils encourages hair regrowth and seals damaged ends.

The Aveda Botanical Repair Strengthening Conditioner has three purchasing options: a 40ml bottle for $13, a 200ml bottle for $41, or a 1-liter bottle for $165.

The last product in this review is the Oribe Gold Lust Conditioner. This deluxe conditioner uses a glorious combination of natural oils and powerful proteins to refortify bonds and reveal smooth, strong hair.

The rich formula contains a blend of Biotin, Plant Collagen, Caffeine, and Niacinamide which strengthen and help with hair thinning and balding. The formula also contains natural remedies such as Mediterranean Cyprus Extract, Moringa Seed Oil, and Rice Protein.

In addition, Oribe paid close attention to the scent of this conditioner, a divine blend of Bergamot, White Butterfly Jasmine, and Sandalwood.

You can pick up a 50ml bottle for $18, a 200ml bottle for $52, or a 1-liter bottle for $164.

Aveda vs Oribe Conclusion

Masque-wise, we feel that you should opt for the Aveda Botanical Repair Strengthening Masque. This is because of its luxurious texture, more affordable price point, and its nourishing blend of natural oils.

For shampoo and conditioner, we would recommend Oribe. Their products certainly cost more, but you’re paying for advanced haircare technology such as Plant Collagen, Biotin, and Caffeine alongside a blend of natural oils.

To round off our review, here are our recommendations for the best-selling ranges and products that Aveda and Oribe offer.

Aveda Best-Sellers

For smoothness:
Try Smooth Infusion

For color-treated hair:
Try Color Conserve

For hair growth:
Try Invati Advanced

Oribe Best-Sellers

For indulgence:
Try the Signature Range

For dry hair:
Try the Moisture & Control Range

For dandruff:
Try the Serene Scalp Range

This article was originally published on December 14th 2022, but it has been reviewed and updated with the latest available information on February 21st 2024 by Sara Mckay, MA.