It's a 10 vs Moroccanoil (The Definitive Guide)

Picture this: you’ve replaced your shampoo and conditioner, cut down on heat styling, and you trim your split ends occasionally—but your hair is still dry.

Our suggestion? It’s time to add a leave-in to your routine.

Chances are, your strands are likely still parched, regardless of your efforts to manage your hair’s despair. Whether you opt for a conditioner, a spray, or an oil, your mane will thank you.

What's more is that we have two fantastic recommendations that we’ll be comparing side by side today. First, we have a cult classic: It’s a 10 Miracle Leave-in With 10 Benefits. Then, Moroccanoil’s Treatment Original.

So, let’s see if you’re team spray or team oil.

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It’s a 10 Miracle Leave-In vs Moroccanoil Treatment

It’s a 10’s Miracle Leave-In Product is a customer favorite for a reason: it smooths tresses, reduces frizz, and adds luminous shine.

Additionally, this super spray provides thermal and UV protection, so you can heat style your hair without worry.

Some key ingredients that work together to deliver such results include sunflower seed extract, green tea leaf extract, silk amino acids, aloe vera, and panthenol. This super squad of components help to strengthen, soften, moisturize, and shield the hair.

If you’re still not convinced of this product’s effectiveness, it’s earned 4.6 stars and over 3,000 reviews on Ulta.

The Moroccanoil Treatment Original is suitable for all hair types and an array of hair concerns (aside from dryness).

It’s made with argan oil and linseed extract, which are both jam-packed with nourishing vitamins, fatty acids, and antioxidants that replenish locks from the inside out.

As a result, you can expect detangled strands, enhanced shine, and a faster drying time, post-wash.

Thus, it’s no surprise that Moroccanoil has amassed over 5,000 reviews and a 4.8-star rating for this treatment on their site.

Both items are on the pricier side, at $40 and $48, respectively.

When we tried them for ourselves

Before diving into the nitty-gritty of brand ethics, I felt it was essential to share my personal experience with both these powerhouse products. After all, reviews and ingredient lists are great, but how did they hold up in real-world use?

Starting with It’s a 10's Miracle Leave-In Product, I was genuinely excited. The spray bottle made application a breeze. On my first use, after towel-drying my hair, I sprayed a generous amount focusing on my dry ends and worked it up towards the roots.

The scent was light and fresh, an immediate plus. As I began to style, I noticed less tangling and smoother comb-through. Once my hair dried, it felt significantly softer and looked shinier.

Moreover, the thermal protection it promised certainly held up, as I didn't see or feel the usual dryness post-styling. It felt like this product was guarding my hair like a protective shield.

Shifting gears to Moroccanoil Treatment Original, the experience was different but equally intriguing.

The rich, luxurious texture of the oil between my fingers felt promising from the get-go. Applying it to my damp hair, the distinct, musky aroma of argan oil wafted up. The fragrance was quite indulgent, making me feel as if I was in a spa.

As I proceeded to dry my hair, I couldn't help but notice the faster drying time. There wasn’t any greasy residue, which is always a concern with oils. The end result? My hair boasted a lustrous shine, felt incredibly hydrated, and was free of frizz.

Between the two, what stood out most was the difference in texture and the method of application. The It's a 10 spray was effortless and light, suitable for a quick fix.

In contrast, the Moroccanoil felt more like a luxurious treatment, apt for those days when I felt like pampering myself.

Of course, everyone's hair is unique. For me, while It’s a 10 was a go-to for regular days, the Moroccanoil Treatment Original became my pick for special occasions or when I felt my hair needed some extra love.

Brand Ethics Comparison

Just in case you’re still undecided, perhaps shedding some light on both companies as a whole will help.

It’s a 10 Haircare has a large presence in the philanthropic space, as they’ve donated to causes like Red Cross America, City of Hope, Boys and Girls Club, and The Trevor Project. They’re also cruelty-free, but not 100% vegan.

Regarding eco-friendly initiatives, though, it’s unclear what exactly their efforts are. In a statement on their website, they said “We maintain high standards and create products that uphold our values of doing what’s best not only for our hair, but for our environment and our world.”

They didn't elaborate on what this looks like, nor could we find additional info.

Moroccanoil operates as an incredibly sustainable company, from their factory’s energy-efficient technology and waste-sorting system to recyclable (and recycled) packaging.

Beyond manufacturing, Moroccanoil has partnered with Green Circle Salons to make salons more sustainable as well.

Some of these efforts may look like collecting waste from salons, such as used highlight foils, broken tools, and leftover hair dye to ensure it doesn’t end up contaminating the planet. Even better: they’re also cruelty-free (but not vegan).

Final Thoughts

After delving deep into both products' benefits, real-world performance, and brand values, it's clear that both It’s a 10 and Moroccanoil offer exceptional treatments for hair in need.

Your preference might lean towards the convenience and protective features of It's a 10's spray or the luxurious, nourishing experience of Moroccanoil.

Moreover, it's heartening to know that, whichever product you gravitate towards, you'll be supporting a brand that values both quality and ethical practices. Your locks and conscience can both rejoice.

Other It's a 10 Best-Sellers

For blonde hair:
Try Miracle for Blondes

For volumizing hair:
Try Miracle Volumizing

For dry hair:
Try Miracle plus Keratin

Other Moroccanoil Best-Sellers

For shine:
Try the Glimmer Shine

For heat protection:
Try the Perfect Defense

For perfect curls:
Try the Curl Defining Cream