Colorproof vs Pureology (The Definitive Guide)

Colorproof and Pureology have been consistently delivering quality hair care products for decades now.

Which is better, you ask? That's what we'll be finding out today as we compare the two side-by-side. Colorproof vs Pureology - let’s get into it.

This post contains affiliate links; as an Amazon Associate we earn commission from qualifying purchases.

Colorproof Moisture vs Pureology Hydrate

Caring for colored hair is never something that should be taken lightly. Whether you’ve just dyed your hair for the first time or lost count of your salon sessions, your mane deserves the best. Of course, washing your tresses frequently is a big no-no—but wash days are still necessary. Thus, choosing a quality shampoo and conditioner is imperative to maintaining vibrancy and hair health.

Two shampoo & conditioner duos in particular that are worth the hype deliver just that. Enter: Colorproof Moisture Shampoo and Conditioner as well as Pureology Hydrate Shampoo and Conditioner. But before you decide on one over the other, let’s weigh their pros and cons.

2024 update: Colorproof has a new look, and along with the shiny new packaging comes a reformulation. Usually this leads to a fair bit of push back from customers for the brand "ruining" their favorite product, but the opposite has happened here, with Colorproof becoming more popular than ever!

Colorproof’s minty-scented duo claims to rehydrate and replenish dry locks, lend luster and lightweight nourishment, and provide color preservation. What’s more? They even state that it’s safe for daily use (should you need to use it every day). Both are formulated with hyaluronic acid, Vitamin B5 panthenol, argan oil, and their Advanced Color Last System. Such ingredients mean moisture retention for the hair and scalp and protection from breakage and split ends. Further, Colorproof’s shampoo and conditioner are made without sulfates, gluten, phthalates, parabens, mineral oil, or keratin.

Moreover, Pureology’s thirst-quenching pair aids with moisturizing dry tresses and is even created with an aromatherapy blend for that extra ahh effect. Ingredient-wise, this shampoo and conditioner twosome are made with jojoba, green tea, sage, and their Antifade Complex for long-lasting color. This formula also works together to provide a UV filter that protects hair from free radicals. After prolonged use of this sulfate-free, mineral oil-free, and paraben-free clean team, you can expect more shine, softness, and an overall healthier appearance.

In my personal trial of Colorproof and Pureology, I found a few notable distinctions. Colorproof impressed me with its invigorating minty scent and surprisingly lightweight hydration, leaving my hair voluminous and refreshed without residue. Pureology, on the other hand, stood out for its soothing aromatherapy blend, transforming my washing routine into more of an *experience*. It excelled in softening and enhancing the manageability of my hair, particularly noticeable after just a week of continuous use. Both protected color brilliantly, but it was these unique sensory and textural benefits that truly distinguished them for me.

By the way, Colorproof is very loud and proud about being vegan and cruelty-free. Additionally, you can rest assured knowing their shampoo and conditioner aren’t made with any icky stuff, as previously mentioned. They’re also committed to clean innovation via use of sustainable, recyclable packaging wherever possible. Beyond sustainability, they partner with various non-profit organizations like Los Angeles Mission, City of Hope, and Bright Pink to help better people’s lives and inspire change.

Though Pureology’s parent company, L’Oréal, is not itself vegan or cruelty-free across the board, this brand is both. They also state that one of their core business values is that they believe in sustainability to protect the environment, but there is no mention of their packaging or recyclability on their website. Whether or not they’re involved in any sort of charity causes is also a mystery—but perhaps they’re involved by extension with L’Oréal’s initiatives. (We hope so, anyway.)

Conclusively, Colorproof is the brand you’ll feel good about using, but Pureology is the brand that your hair will feel good about using. Your choice ultimately depends on what you value most for your hair care routine.

Colorproof Best-Sellers

For volume:
Try SuperPlump

For heat protection:
Try HeatProof

For damaged hair:
Try Baobab

Pureology Best-Sellers

For damaged hair:
Try Strength Cure

For flat, fine hair:
Try Pure Volume

For frizzy hair:
Try Smooth Perfection

This article was originally published on November 10th 2022, but it has been reviewed and updated with the latest available information on February 14th 2024 by Sara Mckay, MA.